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Wear red Feb. 1 to support American Heart Month

Jan. 24, 2013

The IU School of Medicine community is encouraged to wear red on Friday, Feb. 1, to support National Wear Red Day and the American Heart Association’s American Heart Month, which aims to raise awareness of heart disease and stroke.  

Go Red for Women, a month-long awareness campaign, will kick off in Indiana at 8 a.m. Monday, Jan. 28, with a “Red Dress Dash… In Support of Women’s Heart Health” at the Emmis Communications building at 40 Monument Circle in downtown Indianapolis.

"Heart disease is the number one killer of women, claiming one woman per minute," said Linda Marcuccilli, Ph.D., a post-doctoral fellow and research scientist at IUPUI and a member of the Passion Committee for the American Heart Association. "The truth is that one in 29 women die from breast cancer and one in a little more than two die from heart disease; yet most women still view cancer as their biggest health threat."

The downtown event will begin at 8 a.m. with a reception and light breakfast, followed by a short presentation at 8:15 a.m., after which participants can take part in a dash wearing their favorite red dress. The first 50 participants to finish will walk away with prizes. Men and women of all ages are encouraged to participate, and there is no cost to participate. 

This event is sponsored locally by the St. Vincent Health Center of Indiana. Macy’s and Merck serve as sponsors for the national campaign.

"The American Heart Association launched Go Red for Women in 2004 due to the fact that close to 500,000 women per year were dying of heart disease -- more than 30 women per day in our state," said Julie Petr, the Go Red for Women Director. "We’ve made great strides, but heart disease is still killing more women than the next four causes of death combined, including all forms of cancer."

The American Heart Association has also asked many participants to "invite your building to go red," and to join the likes of the nationally recognized monuments like the Sears Tower, Empire State Building, and the Seattle Space Needle in supporting American Heart Month.

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